Bradbury Middleware — Централизованное управление пользовательскими сервисами

Bradbury Middleware

Bradbury Lab offers telecom operators and telecommunication companies the universal decision for central management by customer-oriented user services.

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Primary
benefits

Full complex of opportunities for operation with content of the operator

Placement and publication of content.
Separation of content entity on categories and control of each category of content separately. TV-channels, the program of telecasts, movies, a video content in a format of series of serials, promo-units and banners.
Content data classification and structuring, adding of meta data to provide of convenient search and cataloging of content.
Preparing a packages of content according to genres and age restrictions.
Formation of packets of content within the limits of provided services.
Managing Subscriber profiles
Monitoring of devices connected by users
Tracing of transactions

Built-in system of the content recommendations, comprehensive statistics and analytics

Allows to analyze data on consuming of content and about the provided services. Based on the acquired information, and also the general data on popular content the system can build personal recommendations. Thus, the operator has an opportunity to stimulate sales of content on the basis of the user preferences.

Additional
opportunities

Ample opportunities for interactive interaction with users

With Bradbury Middleware the operator has an opportunity to create targeted inquiries and votes for the detail analysis of users preferences.
Reliable, fault-tolerant solution

Bradbury Middleware represents geo-distributed system with uniform command center thereby provides fail safety. Due to the distributed data storage on regional servers, in case of interaction loss regional subsystems can work completely independently. All components of system support a possibility of reservation, in case of technical failures all functions of the refused component are transferred to a reserve element.
The functional solution
Bradbury Middleware provides implementation of all necessary functions for full access to interactive services:
- EPG — the interactive program schedule.
- DVR (Digital Video Recorder) and NPVR (Network Personal Video Recoder) — a possibility of viewing of last telecasts and their saving on the long term.
- Timeshift and Pause Live — a possibility of "rewinding" of television broadcast and its setting on a pause.
- Multiscreen — an opportunity to transfer the acquired content between all devices of the user, without reference to "hardware".
- Second Screen — a possibility of control of the set-top box from mobile devices of the user.
- Recommendations — system of personal recommendations.
- Advertising — advertizing system.
- Socials — interactive interaction with users, integration with social networks.
Controlled updates

Bradbury Middleware possesses the flexible mechanism of updates. The operator has an opportunity to define user groups and the operator controls levels of priority between user groups if needed installation of updates of system, client devices and applications
Scalable solution

Bradbury Middleware is easily scaled. Solution growes together with development of a network of the operator in the minimum time. In case of increase in a subscribers base of the operator and volumes of processed content, there is possible to add new servers to a cluster, thereby considerably to increase system performance.
Support of an unlimited number of subscriber devices of any type

The solution support all available types of subscriber devices — smartphones, pads, the PC, STB and DVB of all types, at the same time the system can control any number of devices of each type, and the number of the attached devices on one subscriber isn't restricted.
The customized interface

The modular architecture of the Bradbury Middleware provides quick adaptation of the interface and change for any business requirements of the operator.
Presence of the electronic teleguide

Possibility of processing and giving on subscriber devices of the screen menu displaying the schedule of TV programs with a possibility of interactive navigation of content on time, the name, the channel, a genre etc. (TV-Guide, EPG).
Great advertising opportunities

Distinctive feature of the Bradbury Middleware is existence of built-in advertizing system with flexible instruments of creation of the promotion campaigns and a possibility of CTR count.
Flexible tariff plans

The functionality of Bradbury Middleware gives the chance of creation of flexible tariff plans taking into account needs of the specific operator.
Simple integration

Due to existence of program interfaces (API) of Bradbury Middleware the solution can be easily integrated with billing systems, systems of protection of content, etc.
Complete control of access to content

The Bradbury Middleware system allows to set up access to content according to age restrictions (parent monitoring) with several user profiles.
High performance

Bradbury Middleware is oriented on operation with large volumes of content, and the interface is constructed so that to provide maximum efficiency of work of content managers and system administrators. Now on execution of former tasks, the operator needs twice less resources that allows to reduce the budget of support considerably.

Interactive television
Zabava

The entertaining multiscreen media-portal Zabava is one of components of a package of services of "Interactive TV" from Rostelecom. Our company implemented systems of transcoding, record and broadcasting of TV of a signal, and developed mobile applications for Android and iOS, Smart TV. The management system (middleware) provides control of users, devices, meta data, and aggregates all transactions of users on one account irrespective of the used devices. Broadcast of channels and video is automatically set up for data transmission rate available at this time, and viewing of TV and video is available through 3G networks and Wi-Fi. Telecast can easily be delivered on a pause, to rewind or continue viewing content on other device.

OTT platform for
Rostelecom Armenia
GNC-ALFA

For one of the largest telecommunication operators of Armenia we implemented a hybrid platform of interactive television. Within the decision we launched all progressive functionality of an OTT platform:

transcoding of SD and HD channels: both for Russian, and for regional;
VoD broadcasting;
record and broadcasting of Catch UP;
DVR;
encrypting of all broadcast content;
the adaptive streaming (multibitrate);
OTT-set-top boxes on the Android platform;
applications for mobile platforms;
multiscreen and some other the additional functional features inherent for OTT.

The key task on this project was to implement OTT TV in the market where earlier this technology wasn't provided.