In client applications of Bradbury the OTT technology of the adaptive streaming is combined with classical IPTV, forming a hybrid product which can be deployed as on a network of the operator, and through public networks. But it is only technology. The most important are interfaces and User Experience for our users
screens
user interface
We have found a way to pull out the user from a tiny world of ten favourite channels and to show, about what he didn`t even suspect.
Everywhere there is something interesting, it is only necessary to find it and in time to offer the user. We call it a new paradigm of TV viewing — main targeting on broadcasts, but not channels.
The user doesn't any more need to change hundreds of channels one by one, gradually getting tired and thinking what nothing couldn't be looked. Instead of obsolete EPG he receives content with most corresponding to his tastes selected by professional editors and behavioural algorithms with selection of the themes. We always have what it is possible to look
The interface of interactive television in our product is simple and laconic, convenient in daily use and is focused on the maximum consumption of content. Of course, it can be changed to meet specific operator needs.
what to look
broadcast TV
Client applications of Bradbury with OTT-technology offer users the new services with better possibilities than classical cable TV and satellite TV:
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TimeShift и CatchUpTV stream can be put on a pause, to rewind and begin viewing TV-program from the very beginning.
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CatchUpIt isn't necessary any more to hurry by the beginning of favorite transfer or to worry concerning the missed TV-program, everything automatically recorded.
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Channel previewIf there is a wish to watch the new movie, but on channels of right now nothing interesting isn't present, then a video hire shop at your service..
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LIVE and VOD in the uniform applicationIf there is a wish to watch the new movie, but on channels of right now nothing interesting isn't present, then a video rental at your service.
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Personal recommendationsAll transfers and movies are automatically targetted taking into account preferences of the user, thereby reducing time for searches and increasing probability of their viewing.
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MyFavorite channels and programs of the user is tracked automatically.
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Intellectual searchEven if won't find required, will recommend similar.
STB
Our TV-STB is based on the reliable Android 4.4 KitKat operating system that allows to give to users the maximum set of opportunities of interactive TV in one product — from viewing of TV-broadcast and movies prior to games, applications and Internet access.
The modern quad-core processor of a STB provides the crystal clearness of video and unsurpassed speed of operation of the interface. The built-in Wi-fi module allows to use a STB in the OTT-mode without wires. The software is updates automatically, without intervention of the user.
Bradbury STB supports a possibility of creation of hybrid projects with application of classical IPTV decisions and the most modern OTT technologies. At the same time she forms a uniform ecosystem of devices with the Bradbury mobile applications: video can be thrown from the mobile device to the big screen and backwards by one arm movement.
in trifles
applications
Mobile applications are in vanguard of OTT technology because imply functioning outside of a home network of the operator, work in the conditions of unstable communication and precarious capacity of the channel.
To provide the maximum involvement of the audience on all mobile OS we have created own library of reproduction of adaptive video for devices on the basis of Android in many respects surpassing in opportunities of the decision Android and iOS.
The interface of the Bradbury mobile applications is guided by the uniform principles of navigation and similar model of use on all platforms. The general structure of all applications provides simple transition from the device to the device. Except new technologies and the modern interface, we offer also new opportunities: the Multiscreen function, which gives the ability of quick transfer of paid content between all devices, and also Second Screen for management of TV-STB from mobile devices of the user.
